The BJP's election anthem, "I Am Modi's Family," PM shared, a 12-language song lasting 3:13 minutes with references to youth, women, and farmers

The BJP released "I Am Modi's Family," the theme song for its election campaign, on Saturday, March 16. On social media, PM Modi posted this video. It says, "My India, my family," in writing.

Views of people from all over the nation are shown in the video. This video includes mentions of the programs put in place for women, farmers, laborers, students, and young people.

A few clips from the PM's meetings and national tours are included in this video. The video of the flower-showering ceremony held on January 22 at the Ram temple's inauguration, where workers were being soaked with flowers, has also been added.

The majority of this three minutes and thirteen second song is in Hindi. But in addition to Hindi, this song's line, "I am Modi's family," has been sung in 11 other languages, including Gujarati, Punjabi, Oriya, and Tamil.
On March 6, Modi's family campaign was introduced.
This campaign was started by the party ten days ago on March 6. Although he does not have a family of his own, Lalu Yadav did state at the Grand Alliance rally in Patna on March 3 that the PM criticizes familyism.

BJP replied to this by posting on Subsequently, BJP leaders began adding 'Modi's family' before their names on X profiles.

In response to Lalu Yadav's remarks on March 4, the BJP stated that those who are steeped in corruption and a monarchical mindset ought to realize that every single person in the nation is a member of Modi's family.
I had moved out of my childhood home and into the nation, Modi stated.
On Monday, RJD Chief Lalu Prasad Yadav made a "family" statement in Telangana, to which Prime Minister Narendra Modi responded. "I want to tell them that my country and its 140 crore citizens are my family," he had stated. The opposition always claims that Modi is a single man. This is especially true when I discuss dynastic politics.

He declared that he would live his entire life for his countrymen, for whom he had left home when he was a child. Prominent BJP leaders, including Amit Shah, JP Nadda, Smriti Irani, Jyotiraditya Scindia, Shivraj Singh Chouhan, and Kiren Rijiju, changed their profile names shortly after the PM's speech.

'Modi's family' is written in front of X's name in a social media campaign by BJP leaders