The Ministry of Commerce and Industry has requested that all online retailers take Bournvita and all other beverages under the heading of "health drinks" off of their platforms and webpages.
In a statement, the ministry stated: "Health drink is not defined," according to an examination conducted by a legal body of the National Commission for Protection of Child Rights.
FSSAI has requested on April 2 that food goods be placed in the appropriate category.
The Food Safety and Standards Authority of India (FSSAI) had previously requested on April 2 that all e-commerce businesses make sure the food products they sell online are appropriately categorized. Place it in the relevant group. Additionally, the authorities had requested that no terms such as "energy drink" or "health drink" be abused in an attempt to boost beverage sales.
The NCPCR has already notified Bortavita about the extra sugar.
The manufacturing company Mondelez International India Limited, which makes Bortavita, received a notice from the National Commission for Protection of Child Rights (NCPCR) last year. It was mentioned that there have been concerns about this product's high sugar content. Certain components have the potential to negatively impact children's health. As a result, the business needs to examine and remove all of its deceptive product labels, packaging, and ads.
Energy drinks and sports drinks currently have a 4.7 billion dollar market.
The media report cites a market analysis that estimates the current Indian energy drink and sports drink market size at 4.7 billion dollars, with a compound annual growth rate (CAGR) of 5.71% until 2028, which is anticipated to expand upon.
Is it okay to give kids milk that has been blended with chocolate powder?
One concern that people have after Bournvita and other drinks were taken out of the health drink category is whether or not giving milk to kids that has been powdered chocolate is healthy. Are kids actually in need of it? Overdoing it doesn't result in any illnesses.
Experts respond that no particular research on the negative effects of chocolate powder has been done. This powder shouldn't be too harmful if it's produced by a reputable manufacturer.
Large corporations produce it with consideration for global health rules.
When providing chocolate powder to kids, parents should be aware of a few things. For instance, parents should carefully study the components listed on the product's box or package before purchasing.
Additionally, there should be a cap on the amount and frequency of chocolate powder fed to the youngster each day.
It's not that you should offer the toddler chocolate powder to eat out of a bowl first. Next, give them a glass of milk two or three times a day.
There will be extra sugar each time you offer milk, which is harmful. Furthermore, adding chocolate powder or other artificial tastes would increase the amount of sugar, which is bad.
In any case, youngsters already get enough carbohydrates from regular meals and sweets, so they don't need supplements to gain more.
What is the damage of consuming excessive amounts of sugary foods and beverages?
One such method by which loss can occur is...
Heart disease and excessive blood pressure are becoming more likely.
In the body, bad cholesterol levels rise. Diabetes is a possibility.
Alzheimer's disease might be a possibility.
Tooth cavities could be the issue.
Sugar has an impact on mental wellness. This negatively impacts one's memory.
Sugar consumption reduces white blood cell strength by 50%. This causes immunity to deteriorate.
Non-alcoholic fatty liver issues might arise. The liver stores fat as a result of this.
knowledgeable
Pediatric Consultant at Bansal Hospital in Bhopal, Dr. Rohit Joshi
Neurologist, Dr. Sudhir Kumar, Apollo Hospital, Hyderabad
Vaishali Verma, Dwarka's Manipal Hospital's consultant dietitian
